GROOVE AUTOMOTIVE CELEBRATES ONE YEAR IN DENVER
First year highlights include expanded customer care options
and community involvement
DENVER - Aug. 19, 2010 -
Groove Automotive, which owns and operates Ford, Mazda, Subaru and
Toyota-Scion dealerships in the Denver area, is celebrating its
one-year anniversary. During the past twelve months, Groove has
increased its footprint in Denver, committed to doing business the
customer's way and focused on community involvement, all while becoming
one of the top dealerships in the state. To celebrate its first year,
Groove will also host its "One Sale" with anniversary pricing on all
inventory, now through Labor Day.
Future Looks Bright for
Groove
Groove Automotive opened in August 2009
with Toyota-Scion and Subaru stores on S. Broadway. In February 2010,
Groove unveiled its Ford and Mazda stores on E. Arapahoe Rd. It has
been a successful first year for Groove - just last month, Groove
Ford's sales volume was ranked number one among all Ford stores in the
state, and the Toyota-Scion, Subaru and Mazda dealerships consistently
rank in the top three in Denver among their
franchises.
Groove is
built around creating a fun and satisfying experience for customers.
Everything from the logo, which represents a customer behind the wheel,
to Groove's personally tailored customer service options, show that the
dealership is focused on doing things the customer's way. To prove
this, the dealership boasts a four-day/200 mile, no questions asked
return policy and a 60-day/2,000 mile guarantee on all Groove certified
pre-owned vehicles.
When opening the dealership last year, Groove
Automotive's CEO, Rod Buscher, had a specific vibe in mind. "We wanted
an exciting name and an energetic dealership," he said. "We wanted it
to represent the youthful spirit of the Denver
market."
To make the
car buying process even more convenient for customers, Groove
introduced the door-to- door delivery service in July. This unique
offering eliminates the need to make a trip to the dealership, allowing
customers to work with Groove sales representatives over the phone or
via e-mail. "We really try to go above and beyond to make the car
buying process as easy and as convenient as possible for our customers.
It's not business as usual at Groove, it's business the customer's
way," added Buscher.
Looking Forward: Expanding Groove
Automotive
In 2011, Groove
plans to expand in the Denver-metro area and add additional franchises
to its portfolio of brands. Groove is also focused on increasing
dealership technology to make the car buying and vehicle maintenance
process as streamlined as possible for customers, including an
interactive catalog of inventory and an easy delivery coordination
process.
Drive for Education: Helping the Local
Community
Serving the
customers who have made Groove successful is also important to the
dealership. In conjunction with its one year anniversary, Groove
Automotive is kicking off its 'Drive for Education' program at all
locations this month. The company plans to donate a portion of proceeds
from every car sale to local schools, at-risk youth and other
kid-focused charities in the Denver community. Groove hopes to raise
more than $100,000 annually for local youth.
The Groove Mog: Supporting Local
Musicians
Groove has also
found a unique way of connecting with and supporting Denver's local
music scene. The dealership has created a branded mobile stage, called
the Groove Mog, which is a Unimog (a multi- purpose four-wheel drive
truck) converted into a 12-by-12-foot stage on wheels. Unveiled earlier
this summer, the Groove Mog brings the Groove spirit out of the
dealerships and into the community, hosting local musicians on its
stage before headliners take the main stage at Hudson Gardens, Comfort
Dental Amphitheater and other local venues. New this month, Groove is
also hosting weekly contests on www.groovemog.com, giving away a pair
of concert tickets to shows at local venues each
week.
The Groove
Mog is the brainchild of Buscher. "We all live in and love Denver," he
said. "We appreciate music, innovation, culture and fun so we created
our mobile stage to support our city's talented music community and
bring Groove to the people - wherever they are."
About Groove Automotive
Denver-based Groove Automotive owns and operates five
dealerships including Groove Toyota-Scion and Subaru, located in
Englewood and Groove Ford and Mazda, located in Centennial, Colo. For
more information, please visit Groove Automotive online at
www.grooveauto.com, or on Facebook and Twitter.
top